1004 Rosecrans update
02/09/26
Greetings Point Loma Community,
Hope all is well.
In a continued effort to provide transparency to our community we wanted to let you know that a Point Loma community member has officially stepped up to purchase 1004 Rosecrans to protect this important anchor property from overdevelopment. The property is currently in escrow, and PPL is seeking additional investors to join the ownership team. The current buyer is willing to step aside for another qualified acquisition group. Time is short, and we must identify serious investors by February 20.
This is a community-driven investment focused on preserving neighborhood character and preventing overdevelopment. Financial returns are expected to be modest, with the primary goal being long-term stability and local control.
We are also seeking businesses interested in a long-term lease to operate a market, restaurant, or other commercial use. The two-story former bank building is structurally sound, utilities are functional, and there is ample parking. Securing a viable tenant (or tenants) will significantly improve financing options should investors pursue loans.
Interested investors or businesses should contact PPL at protectpointloma@gmail.com as soon as possible for additional information and next steps..
Protect Point Loma update 1004 ROSECRANS
01/23/26 UPDATE ON 1004 ROSECRANS
Point Loma Community,
Protect Point Loma group wanted to update you on our fight to protect PL from the predatory developers.
The owner/developer, Michael Contreras, pushed his project to build an over-height, 4-story, 56-unit apartment building to be permitted and start construction in early 2026. He is there.
However, community opposition – coupled with the real threat of drawn-out legal action and the increased costs of environmental mitigation – is working. The community’s action appears to have paused the development of 1004 Rosecrans. In over a year, the community has stepped up repeatedly to voice our opposition in public, to our elected representatives, and to underwrite the work of a crack legal team. Community members provided essential historical data on the property that enabled us to initiate environmental actions to protect neighbors and Cabrillo Elementary students from exposure to carcinogens in the soil. The broad support of the community has been essential.
This pause is an opportunity. Community members have consistently offered to purchase the property from Contreras to prevent the project from going forward. We continue to support those who are trying to make this happen.
Protect Point Loma’s role is to ensure we can get our campaign across the finish line. In the meantime, we will pause our 1004 Rosecrans oriented fundraising while we wait for a successful outcome. To add some alacrity to this opportunity, PPL remains poised to submit a lawsuit should Contreras move forward with the project.
In the New Year we continue to work for a new beginning for 1004 Rosecrans that represents the community’s wants and needs. Thank you PL for being so supportive!
fundraising goal for legal fees ON PAUSE UNTIL FURTHER NOTIC
Protect Point Loma - Stopping 1004 Rosecrans with Lawsuit
Our organization is committed to stopping 1004 Rosecrans, however we need the help and support of community members like you to stop this project!
We have hired the law firm of DeLano & DeLano, experts in land use and environmental law to help us in this effort. The estimated cost of this fight could be in excess of $200,000. Please consider a financial contribution today. 100% of all donations received will go directly towards our legal fees for 1004 Rosecrans specifically.
For this first phase of our fight we will need at least $100,000 for pre litigation fees. We expect to incur additional fees once we move towards filing a lawsuit. It is crucial that we act quickly! We are confident that the attorney is developing a strategy that will be effective in putting a stop to this project, but not without continued strong support from this community! We expect to be able to share documents and additional information from the legal team related to their strategy in the coming days.
Please visit the Donate Tab to make your donation today!
About Us
Our Team
Our History
Protect Point Loma is a 100% grass roots 501c4 organization. Our amazing team consists of community activists and volunteers protecting the Quality of Life in Point Loma.
501c4 EIN: 33-3510409
State Charity Registration Number (CT0298575) Protect Point Loma (PPL) must be a 501(c)4 -- meaning donations are not tax deductible -- because
Protect Point Loma is a 100% grass roots 501c4 organization. Our amazing team consists of community activists and volunteers protecting the Quality of Life in Point Loma.
501c4 EIN: 33-3510409
State Charity Registration Number (CT0298575) Protect Point Loma (PPL) must be a 501(c)4 -- meaning donations are not tax deductible -- because we must retain the capability to litigate, if required. Tax deductible organizations cannot litigate under the conditions that apply here. We are a small team comprised entirely of Point Lomans in some way affected by the 1004 Rosecrans potential development. We have retained a litigator; most of what we collect underwrites her time and effort. We only ask people for their information to keep them apprised of the latest developments; we share it with no one else. Data minimization concepts are applied (no Sensitive Personal Information is collected/retained) and the ISP's cybersecurity meets California and NIST standards. We don't collect banking or other financial information. We take donations however we can get them -- out of necessity -- but prefer the use of electronic transfers (e.g., Venmo) for ease of use and as a cybersafe payment method and use a local bank branch. Financial records are kept in accordance with state and federal law and appropriate filings were made.
Our History
Our History
Seeing a need for energetic, nonprofit work in our community, we formed Protect Point Loma 501c4 to protect and preserve our historic neighborhood . Our organization tries to provide sensible solutions and also brings awareness to our neighbors regarding issues due to projects and developments that skipped community conversations. We've c
Seeing a need for energetic, nonprofit work in our community, we formed Protect Point Loma 501c4 to protect and preserve our historic neighborhood . Our organization tries to provide sensible solutions and also brings awareness to our neighbors regarding issues due to projects and developments that skipped community conversations. We've consistently grown, all thanks to the helping hands of this amazing community!
Our Mission
Our Mission
Protect Point Loma takes great pride in building relationships with other San Diego communities. Our members and volunteers provide the momentum that helps us stay PL strong and adapt to moderate change. Using Town Hall meetings, and community rallies helps us provide solutions that make a long-lasting difference to the City of San Diego.
